Contestants at an annual ‘bee beard’ competition allowed their heads and upper torsos to be covered by up to 16,000 insects.
Each facial bee colony weighs about 1.8kg (4lb) and has to be sculpted into shape before competitors take to the catwalk.
‘It’s itchier than you think it would be,’ beekeeper Chris Hiemstra said.
Competitors at the annual event at Clovermead Adventure Farm in Ontario, Canada, lure swarms by placing a caged queen bee around their neck.
More experienced contestants are known to use petrolatum, a substance bees avoid, to sculpt their beards.
Beekeepers minimise the risk of contestants getting stung by keeping the colonies fed with sugar water.
They also sedate the bees with smoke before they are allowed to join the beard.
Marenda Schipper, 20, was crowned this year’s bee beard champion with Justin Hiemstra named as crowd favourite on Saturday.